Harvard Business Publishing (HBP), the publishing arm of world’s leading management institution Harvard University, has set up a wholly owned subsidiary in India, its first outside the United States, through which it plans to “Indianise” its content in work executed with local management professors and corporate executives. The unit also plans to publish new books involving case studies. HBP brings out the renowned Harvard Business Review magazine, besides management books and corporate training related material. “We want to acquire content and ideas from India and it was important to have local presence here,” said David A Wan, chief executive, HBP. “India has come far from being a cost effective labour market to one with innovative ideas on leadership and management.” The books will be priced almost a third of that overseas and the ideas from India will also be incorporated in international editions.
New Delhi, March 27, 2009