As an MBA student, couple of years ago, my husband, along with his batchmates participated in the Movember challenge initiated by the global charity named Movember foundation. Participants are required to grow moustaches throughout the month of November to spread awareness about men’s health. Motivated by the spirit of camaraderie generated by Movember, my husband and his batchmates sported their overgrown moustaches for a month and even donated to the cause, despite living on a tight financial budget and hectic schedule that involved juggling studies with job search.Clearly,one doesn’t necessarily have to be rich or too old to make a contribution.
It is not just the big or global charities that are trying to innovate but smaller organisations are promoting creative campaigns too in order to attract donors. A few months ago, a London based charity (Be Kind Movement) organised a fun saree draping event to raise funds for vulnerable women living in the UK and India. In addition to a brief pledge about the charity cause, the event also included a talk about the evolution of the saree in India, a workshop about learning to drape a saree in different ways and raffle prizes too, giving it the feel of a vibrant cultural event while raising some £1100 (roughly Rs 1,10,000) through entry and raffle tickets. In my opinion a telephone call or a letter requesting for donation is unlikely to bring people together in the same way as these events.